With over 18 years of immersive visual-storytelling experience, British-born Chinese and bi-lingual she has lived in England, Hong Kong, Los Angeles and currently based in New York.

An international career in global and regional leadership roles, who excels in problem solving and cultural nuances. A creative|business acumen has influenced her strategic approach for consumer-engaging experiences to drive awareness, conversion and loyalty.

Her passion for creating immersive 360 campaigns, linking online to offline, through in-store visual merchandising and experiential digital/physical events has seen successful experiences across all touch points. Concept through creation that is reflective of a brand’s identity, craftsmanship and innovation. Her work includes brands such as Hermes, Chanel and La Mer.